Privacy Policy for Active Optical Systems LTD

1. Who We Are Our website address is: https://active-lasers.co.il. We are Active Optical Systems LTD, an Israeli manufacturer and international supplier of professional aesthetic and medical-grade equipment. This privacy policy explains how we collect, use, and protect your personal data.
2. What Personal Data We Collect and Why We collect personal information in the following ways:

• Contact Forms: When you submit a form on our website, we collect your name, email address, phone number, company name, and any other details you provide.

• Google Ads and Analytics: We use Google Ads and Google Analytics to track visitor behavior and improve ad targeting. These tools may collect IP addresses, browser types, referring pages, and usage patterns.

• CRM and Sales Tools: Submitted data may be stored in our customer relationship management (CRM) system (e.g., Kommo CRM) for follow-up, support, and marketing purposes.

• Cookies: Our website uses cookies for basic functionality and marketing, including remarketing via Google and Facebook.

• Comments and Media: If you leave comments or upload media, we collect the data shown in the form, plus your IP address and browser information to help spam detection.

3. Legal Basis for Processing We process your personal data based on one or more of the following legal grounds:

• Your consent (e.g., contact forms or newsletter sign-up)

• Contractual necessity (e.g., fulfilling an order or inquiry)

• Legitimate business interests (e.g., marketing, analytics, customer service)

• Legal compliance

4. How We Use Your Data We use your data to:

• Respond to inquiries and provide customer support

• Improve our website and advertising performance

• Deliver targeted ads across platforms

• Manage customer relationships and order fulfillment

5. How Long We Retain Your Data We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including legal or reporting requirements. Contact form submissions are stored in our CRM system unless deletion is requested.
6. Your Rights You have the right to:

• Request access to the personal data we hold about you

• Request correction or deletion of your personal data

• Object to or restrict processing in certain circumstances

• Withdraw your consent at any time

To exercise any of these rights, please contact us at: marketing@active-lasers.com

7. Sharing of Data We do not sell your data. We may share it with trusted service providers (e.g., CRM platforms, email marketing tools, hosting providers) under contractual agreements and privacy compliance.
8. Third-Party Content and Tools Our site may include embedded content (e.g., YouTube videos) or links to third-party tools that may collect data. We are not responsible for how these third parties handle your data.
9. Data Security We use industry-standard encryption and access control measures to protect your data. All data is stored on secure servers and access is limited to authorized personnel.
10. Changes to This Policy We reserve the right to update this policy at any time. Changes will be posted on this page with the revised effective date.
11. Contact Us If you have any questions about this privacy policy or your data, contact us at: marketing@active-lasers.com

You can view this privacy policy at: https://active-lasers.co.il/privacy-policy/